§ 01 — The provocation

Most instruments measure. They chart. They reduce the complexity of leadership to a reassuring number that tells you precisely nothing.

We believe there is another way. NORTH does not diagnose. It reveals. Not what your team says — what your team will actually do. The tensions you sense but cannot name. The alignment you hope for but cannot verify.

Industry baseline
6%n=2,481
of organisations generate meaningful AI impact. The other ninety-four are running pilots.
§ 02 / Three instruments, one picture

The diagnostic does not measure readiness. It measures the gap between what the room says and what the team will actually do.

Individual · 12 min

Signal

Who are you under pressure?

Twelve scenarios. The result is not a score. It is a reflection. A portrait of who you are when consequence is real.

Scenarios
12
Archetypes
8
Output
Credential
Team · 15 min

Strategic

Where does your team stand?

Twelve decisions that reveal how your team navigates uncertainty together. Not a survey. A structured conversation with consequence.

Scenarios
12
Bands
4
Output
Coalition
Technical · 15 min

Build

What will actually stop you?

Eight decisions that surface the truth about your technical and operational capacity. Not a checklist. A mirror.

Scenarios
8
Constraints
5
Output
Sprint plan
§ 03 / Philosophy

The output is not a metric.
It is clarity.

01

No individual ranking

The Coalition Map does not name the weakest link. It names where the room collectively reads the org — and where the gaps in that reading sit.

02

Honesty as the path of least resistance

Choices are shuffled. The Reckoning scenarios cannot be prepared for — they are assembled from your own accumulated signal.

03

The Brief refuses half-pictures

If you have not run both Strategic and Build, the synthesis will not generate. Strategic advice from half the picture produces interventions the build team cannot execute.

§ 04 / Tiers

Four surfaces. One system.

Individual
$0Forever
A leader who wants to understand their own decision pattern.
  • SIGNAL simulation
  • NORTH Individual
  • Shareable credential
Team
$49Per seat
A leadership team preparing to commit.
  • Full team diagnostic
  • Coalition + Tension Map
  • Strategist Brief
  • 30-day sprint plan
Partner
$3–8KPer year
Advisory practices who help organisations see themselves clearly.
  • White-label credentials
  • Scoped API keys
  • HMAC webhooks
  • Aggregate insights
Enterprise
$15KPer year
Organisations with regulatory exposure and multi-division complexity.
  • SSO (SAML / OIDC)
  • Custom scenarios
  • Sector benchmarking
  • Quarterly pulse
§ 05 — Aligned with
ISO/IEC 42001NIST AI RMF 1.0EU AI ActPOPIAAWS WAFAzure WAFGCP WAF